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Outline of Job

The job of a press officer is to be the point of contact for a public or private agency to any media questions or interest. They will also conduct activities such as writing press releases, arranging events, and other public relations affairs. It is the job of a press officer to make sure their client’s image is upheld, and that any media crisis that arises is handled to their best interests.

Daily Activities

  • Answering any media questions
  • Managing any media crisis that may arise
  • Monitoring media activity
  • Writing and distributing media material, such as press releases
  • Attending events, such as press conferences and interviews
  • Maintaining relations with media contacts
  • Attending client and board meetings

Skills Required

  • Strong communication skills
  • Excellent writing skills
  • Outgoing personality
  • Competent with computers
  • Commercial awareness with a passion for the industry
  • Able to work as an individual and as part of a team
  • Creative thinking

Further Information

The job of a press officer is very similar to that of a public relations officer. For that reason, if you wish to find any more information on expected earnings & conditions, or the necessary qualifications & experience, or career development and additional training available, then please refer to the public relations officer job profile.