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Outline of Job

The advertising account manager role is one that can be achieved after a few years experience in the role of advertising account executive. Because of this the skills and working conditions are much the same, and any further details you seek will be found in that section. The advertising account manager is in charge of budget and administration at an advertising agency, and has absolute accountability for campaigns. As part of their job they will manage the work of account executives, generate income from existing clients, and have an involvement in all areas of a campaign.

Daily Activities

  • Monitoring the work of staff when working on a campaign
  • Making sure that accounts run smoothly and to the clients wishes
  • Attending client meetings to discuss the progress of a campaign
  • Generating income from mainly existing clients, and also upholding relationships
  • Partaking in all areas of a campaign
  • Dealing with an agencies top clients
  • Delivering presentations to the top level executives
  • Making sure that sales levels are reached
  • Managing and guiding other members of the account team

Skills Required & Expected Earnings

As with the role of advertising account executive it is expected you have excellent communication skills, commercial awareness, a passion for the industry, a good business sense, the ability to work on several accounts at once, and a strong list of industry contacts.

Earnings for an advertising account manager can range from £45,000 – £90,000, with those at board-level able to earn six figure sums. This is dependent on your level of experience and track record. The size and location of the agency will also be a factor, as well as the standing of its clients. Further details on expected earnings can be found in more detail on the advertising account executive job page.

Qualifications, Training & Experience Required

After a few years working as an advertising account executive you can likely gain a role as an advertising account manager, the chances dependent on your career success. To have got that far you will likely need to have gained a HND degree in a subject such as advertising, marketing, communications, or business, though not all agencies see this as important, believing experience and a strong work ethic more important.

To become an advertising account manager you will likely need to gain further training during your time as an advertising account executive. You will be able to gain qualifications such as a professional diploma in marketing, or an IPA excellence diploma. This role, however, is more based on how you have done as an advertising account executive, making your level of experience and portfolio of utmost importance.

For further information on qualifications and experience required see the section concerning the advertising account executive role. You can also find out more about the different training you can gain on the Institute of Practitioners in Advertising (IPA) and Chartered Institute of Marketing (CIM) websites.